alaDing creates an innovative online offline S2C digital voucher redemption platform. This platform links up issuers and retailers through creative use of technology. Vouchers from issuers such as financial institutes, telco, airlines and enterprises can redeem unlimited variety of goods and services from retailers. Offline retailers include convenience stores, restaurants, supermarkets, retail chain stores, cinemas etc. thousands of physical stores. Online retailers include ecommerce sites and value-added services include mobile phone top-up, game top-up, utilities bill payments etc. Thus, retailers gain quality customers and traffics and increase sales while maintaining cost and infrastructure. alaDing S2C platform creatively combining online and offline redemption, completing a well balance eco system.